If you are ready to try natural makeup, you are no longer stuck with blue eye shadow and orange foundation. Natural products manufacturers are turning out new cosmetics to meet a perceptive shopper's needs. Shoppers will see breakthrough technology in natural makeup that rivals the big brands. Some foundations are made with tiny lecithin leptosomes that melt over time, so the foundation maintains a dewy look. Some natural foundations tended to look gritty over time, but new technology has changed that. Certain companies are changing their color schemes with seasonal fashion changes.

The best part about natural makeup is that it is safe. Most natural makeup bases use products such as jojoba oil and wax instead of petrochemicals such as mineral oil (a gasoline production by-product). Some manufacturers are finding new ways to avoid using synthetic preservatives such as parabens. Some of the makeup packaging is designed so that fingers do not make contact with the product, possibly introducing bacteria. In addition, the products are preserved with essential oils, tocopherols. They use colors derived from naturally occurring earth pigments in lieu of artificial colors.

One company making waves in the healthy mineral makeup arena is Pure Colors. Two of their ingredients, titanium dioxide and zinc oxide, are anti-inflammatory and actually help calm the skin. Zinc oxide also has antimicrobial properties. In fact, plastic surgeons and dermatologists routinely recommend mineral makeup to patients who have had laser treatments, microdermabrasion, peels or plastic surgery.

Therefore, the next time you need some new lip-gloss or eye shadow, forget the department store and head to the natural products store. Because, while a touch of color to the cheeks, a little lipstick, maybe some eye shadow and mascara-makeup from a traditional cosmetic company may seem harmless enough. However, check out the labels on department store cosmetics, and you will see a list of tongue-twisting chemicals that could be hazardous to your health. As surprising as it may sound, the majority of cosmetic ingredients are not tested for safety, according to a study released by the nonprofit Environmental Working Group. Because the government does not monitor cosmetic companies, questionable ingredients creep into most makeup products. Which makes taking responsibility for what you put on your skin that much more important!

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